List Building 101
The process of list building may best be defined as a worldwide Rolodex. You have information to share, but it’s hard to let people know about it if your ‘Rolodex’ is empty. List building is the process of gathering email addresses for the purpose of sending information, offers and other marketing information to clients and potential customers. It might be tempting to gather all the email addresses you have in your email account and place them on a list to receive your information. You might also think […]
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