List Building – How Important Is It?
Sometimes I am asked questions that are brilliant in their simplicity. I consider them brilliant because they open a door to understanding that I may not have thought to explore or articulate before. For instance I have always said that list building is an important concept in email marketing, but I was asked the question, “How important is list building?” At first glance it would be easy to say, “It’s really important.” However, that expression simply provides a vague portent of doom if the client fails to […]
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